Recently I came across an interesting podcast talking about how our lives as Christians is likened to a house remodel. More like a whole house remodel where we need to update every room in the house. If we use this analogy it seems to resonate well with me because we have all done some sort of […]
Marketing is one of the most underutilized and misunderstood disciplines of small business. The objective of marketing is to own real estate in the mind of the prospective customer. Building a visible brand and image is critical to the long-term success and viability of any business. Great businesses are built on great brands. Close your […]
When a knife first comes out of the forge of a skilled knifemaker it has one job, to cut! During the first few times, it is used it can cut through just about anything. I love seeing videos of knives being tested to cut multiple water bottles lined up in a row. Knives are designed […]